ALA102 Discussion Forum + Assessment 1 Week 4 Workshop Challenge

+ Link photo story: https://carmencbc.home.blog/2019/11/14/ala102dc-week-3-assessment-1/

+ Step 1: Originality: I would create some rare elements. I will make a character similar to a superhero. He is flying in the sky and see someone is sad and crying, he would give it to those to make them happy.

Elaboration: I have re-edited my story. I have create the super hero give a girl who is sad and crying. She is upset because she doesn’t have friend. Through the Vegemite given by superhero, she becomes happy and joyful. Also, Vegemite helps to connect each other, when a girl gives her Vegemite to other students, they are very happy too. After that, they become closer, they talk and smile together. Vegemite is a friend of everybody and also a vehicle to connect people closer.

+ Step 2 (Identifying the target audience): I think the target audience of Vegemite is student. Vegemite is the famous brand of Australia, many people know this. We will make creative stories to attract student from 5 to 18 years old. They could eat Vegemite at any time, at school, at home or even going out with their friends.

+ Step 3 (SMP): Vegemite is friend for everybody, they could bring happiness, joyful. Let’s eat and share.

+ Step 4 (Adding in the SMP): A superhero was flying in the sky when he saw a girl was sad and crying at school. And he flow down to the place where the girl sitting. He asked her why she cried. She said that she doesn’t have friend to play with. He decided to give her Vegemite as a consolation for her. After that she became happy and she shared her Vegemite to other students. Then they also become joyful too, they talk together and smile a lot. The Vegemite is not only a friend of everybody but also a medium to connect each people.

+ Step 5: Nowadays, I think Australian brands are doing very well. They create stories which are very attractive and creative to appeal their target audience. They had create different stories to fit with each target audience to make the maximum profit. Also, they are trying to reach international audiences.