Step one
Headline: Fake news is not our friend.
Body copy: Hey users! We’re trying our best to reduce the fake news on your News Feed by our expertly trained fact-checkers and the cutting-edge technology improved to identify the fake news.
Call to action: For more information please visit: fb.me/fbchangesAU
Insert: Facebook logo
Step two
Body copy: Life to short to read the Fake news.
Step three:
Three problems:
+ Too many words in the poster
+ The image of Pharrell Williams is not relevant to the poster
+ Most important words are too small to notice.
Step four part 1:
Headlines for ‘mothers aged 30-50‘ audiences:
- Your child is at home not at the phone.
- The more messages you text, the further far from your child.
- Do not text while driving.
- Be a good driver, be a good mom.
- Look at the road not the phone.
- No texting while driving.
- Texting when you at home, not in the car.
- Don’t put your life on the line.
- Texting and driving don’t mix.
- No Phone-Zone.
Step four part 2:
I think the strongest headline I have written is: Don’t put your life on the line. The target audience of the poster is ‘mothers aged 30-50’. They not only worry about themselves but also their children. They have a duty to stay healthy to bring up their children. They would value their life, and it not worth texting messages.
