DINHD1802 – Ha Ngoc Linh Dinh
*Individualism: In the advertisement which comes from France, the image of “I” is clearly and more significant than “We”. We could see in the ads, the image of “a boy” appears alone throughout the commercial, he does anything by own himself. However, in Vietnam’s advertisement, the image of community is accounted for nearly ninety percentage of ads.
*Uncertainty avoidance: As you can see in the France’s advertisement, a boy could have a solution when he has a problem. On the other hand, in Vietnam’s advertisement, there are many surprises. People do not have any doubt about the stranger things happened until the truths come.
Site Title 